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~isPartOf:"The journal of brand management : an international journal"
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Brand architecture
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The journal of brand management : an international journal
Antecedents and outcomes of employee-based brand equity
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SpringerLink / Bücher
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Marketing intelligence & planning
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Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Advances in corporate branding
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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Handbook of research on integrating social media into strategic marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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PraxisWissen : German journal of marketing
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Premier reference source
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Psychology & marketing
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The Routledge companion to contemporary brand management
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The journal of product & brand management
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Working paper / National Bureau of Economic Research, Inc.
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Advances in business strategy and competitive advantage (ABSCA) book series
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Analyzing the strategic role of social networking in firm growth and productivity
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Bewertung von Unternehmen : Festschrift für O.Univ.-Prof. Mag. Dr. Wolfgang Nadvornik
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Branded spaces : experience enactments and entanglements
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Branding and sustainable competitive advantage : building virtual presence
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California management review
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DLSU business & economics review
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Erfolgreiches Personalmanagement im demografischen Wandel : die Praxisbeispiele
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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