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~person:"Dash, Satyabhusan"
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The nature and antecedents of brand equity and its dimensions
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Purwar, Prem Chandra
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009751806
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