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~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Markenwert
181
Brand equity
180
Markenführung
74
Brand management
73
Consumer behaviour
34
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Effah, Ebenezer Asare
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Kumar, T. Praveen
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Kurtuldu, Hüseyin Sabri
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Owusu-Frimpong, Nana
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Start-up enterprises and contemporary innovation strategies in the global marketplace
1
The Routledge companion to business in Africa
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Impact of corporate social responsibility on service performance in mediating effect of brand equity with reference to banks in India
Kumar, T. Praveen
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 88-99)
.
2018
Persistent link: https://www.econbiz.de/10011764696
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2
Consumer-based brand equity as competitive differentiator in an emerging African economy
Owusu-Frimpong, Nana
;
Effah, Ebenezer Asare
; …
- In:
The Routledge companion to business in Africa
,
(pp. 421-438)
.
2015
Persistent link: https://www.econbiz.de/10010393349
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3
Factors affecting electronic service brand equity
Yıldız, Salih
;
Kurtuldu, Hüseyin Sabri
- In:
Transcultural marketing for incremental and radical …
,
(pp. 434-492)
.
2014
Persistent link: https://www.econbiz.de/10010211687
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