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~subject:"France"
~person:"Zarantonello, Lia"
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International journal of advertising : the quarterly review of marketing communications
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The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
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