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~subject:"Brand personality"
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Brand personality
Brand loyalty
831
Markentreue
831
Consumer behaviour
593
Konsumentenverhalten
593
Brand management
560
Markenführung
560
Beziehungsmarketing
535
Relationship marketing
534
Markenimage
417
Brand image
416
Markenartikel
406
Brand
405
brand loyalty
155
Customer satisfaction
152
Kundenzufriedenheit
152
Social Web
150
Social web
150
Internet marketing
121
Online-Marketing
121
Confidence
85
Vertrauen
85
Emotion
63
Kundenbindung
56
Customer retention
52
Customer integration
42
Kundenintegration
42
Personality psychology
38
Persönlichkeitspsychologie
38
USA
33
Dienstleistungsqualität
32
Service quality
32
United States
31
Viral marketing
31
Virales Marketing
31
brand trust
30
Deutschland
29
Hotel industry
29
Hotellerie
29
Marketing management
29
Advertising effects
28
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Cheikhrouhou, Soumaya
1
Fitriani, Nani
1
Kim, Renee B.
1
Kozak, Nazmi
1
Ladhari, Riadh
1
Li, Xiangping
1
Liu, Tingting
1
Morales Alvarez, Miguel
1
Sop, Serhat Adem
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Sri Wahyuni
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Yen, Chih-Lun
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Zaaboub, Emna
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Zhao, Monica
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Journal of hospitality marketing & management
2
Asian Academy of Management journal : AAMJ
1
Journal of Islamic marketing : JIMA
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
2
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
3
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
4
Brand religiosity aura and brand loyalty in Indonesia Islamic banking
Sri Wahyuni
;
Fitriani, Nani
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10011812841
Saved in:
5
Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.
;
Zhao, Monica
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011310035
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