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~person:"Farsky, Mario"
~subject:"Success factor"
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Success factor
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Farsky, Mario
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Schmalenbach business review : sbr
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Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
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