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~person:"Farsky, Mario"
~person:"Bapat, Dhananjay"
~subject:"Success factor"
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Success factor
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Farsky, Mario
Bapat, Dhananjay
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Schmalenbach business review : sbr
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
Saved in:
2
Consumer evaluation of brand extensions : an empirical assessment in the Indian context
Bapat, Dhananjay
;
Panwar, J. S.
- In:
Vision : the journal of business perspective
13
(
2009
)
2
,
pp. 47-52
Persistent link: https://www.econbiz.de/10003891635
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