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~subject:"Kundenzufriedenheit"
~isPartOf:"Psychology & marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
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Kundenzufriedenheit
Brand image
239
Markenimage
239
Consumer behaviour
187
Konsumentenverhalten
187
Brand management
138
Markenführung
138
Brand
80
Markenartikel
80
Beziehungsmarketing
50
Relationship marketing
50
Advertising effects
31
Werbewirkung
31
Designation of origin
23
Herkunftsbezeichnung
23
Social Web
18
Social web
18
Customer satisfaction
16
Personality psychology
15
Persönlichkeitspsychologie
15
Brand loyalty
14
Markentreue
14
USA
14
United States
14
China
13
Viral marketing
13
Virales Marketing
13
Confidence
11
Internet marketing
11
Online-Marketing
11
Product quality
11
Produktqualität
11
Rules of origin
11
Ursprungsregeln
11
Vertrauen
11
Advertising
10
Brand extension
10
Celebrity endorsement
10
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10
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English
16
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Akoglu, Halil Erdem
1
Allameh, Sayyed Mohsen
1
Asadi, Hassan
1
Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Dwivedi, Abhishek
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Guo, Yue
1
Haggerty, Nicole
1
Honora, Andreawan
1
Jaberi, Akbar
1
Jiang, Yushi
1
Johnson, Lester W.
1
Kumar Datta, Saroj
1
Le-Nguyen, Khuong
1
Leckie, Civilai
1
Lee, Heekyung
1
Li, Xiaotong
1
Malhotra, Gunjan
1
Massi, Marta
1
Mendes, Rita
1
Miao, Miao
1
Nath Sanyal, Shamindra
1
Neves, Cristiana
1
Okumuş, Abdullah
1
Petruzzellis, Luca
1
Piancatelli, Chiara
1
Pool, Javad Khazaei
1
Pu, Yongjian
1
Saleem, Muhammad Abid
1
Salehzadeh, Reza
1
Santos, Susana
1
Su, Chun
1
Torres, Pedro M.
1
Uysal, Adem
1
Vocino, Andrea
1
Winer, Russell S.
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Psychology & marketing
Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
27
Journal of business research : JBR
26
The journal of brand management : an international journal
20
Journal of travel and tourism marketing
18
International journal of hospitality management
17
Journal of hospitality marketing & management
12
The journal of product & brand management
12
International journal of contemporary hospitality management
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Cogent business & management
8
Tourism management : research, policies, practice
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of strategic marketing
7
Journal of destination marketing & management
6
Journal of vacation marketing
6
Services marketing quarterly
6
The journal of services marketing
6
Global business review
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The service industries journal
5
European journal of marketing : EJM
4
Inventi impact: retailing & consumer services
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of the Academy of Marketing Science
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
EuroMed journal of business
3
European research studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail and distribution management
3
Journal of air transport management
3
Journal of business ethics : JOBE
3
Journal of food products marketing
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
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ECONIS (ZBW)
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
3
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
4
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
5
The mediating roles of memorable tourism experiences and destination image in the correlation between cultural heritage rejuvenation experience quality and revisiting intention
Zhou, Qiuxiang
;
Pu, Yongjian
;
Su, Chun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1313-1329
Persistent link: https://www.econbiz.de/10014285999
Saved in:
6
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
7
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
8
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
9
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
10
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
11
Consumer retention in two-wheeler industry : a moderated mediation model
Malhotra, Gunjan
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1681-1701
Persistent link: https://www.econbiz.de/10013391124
Saved in:
12
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
13
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
14
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
15
Factors influencing sport tourists' revisit intentions : the role and effect of destination image, perceived quality, perceived value and satisfaction
Allameh, Sayyed Mohsen
;
Pool, Javad Khazaei
;
Jaberi, Akbar
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10010532601
Saved in:
16
The effect of perceived quality on brand equity : an empirical study on generic drugs
Nath Sanyal, Shamindra
;
Kumar Datta, Saroj
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 604-625
Persistent link: https://www.econbiz.de/10009408824
Saved in:
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