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~subject:"Kundenzufriedenheit"
~subject:"Designation of origin"
~type_genre:"Conference paper"
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Search: subject_exact:"Markenbild"
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Kundenzufriedenheit
Designation of origin
Brand image
67
Markenimage
67
Brand management
50
Markenführung
50
Consumer behaviour
49
Konsumentenverhalten
49
Brand
24
Markenartikel
23
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
10
Werbewirkung
10
Herkunftsbezeichnung
7
Social Web
7
Social web
7
Brand equity
6
Einzelhandel
6
Handelsmarke
6
Retail trade
6
Store brand
6
Brand attitude
5
Holiday behaviour
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Tourism
5
Tourism marketing
5
Tourismus
5
Tourismusmarketing
5
Urlaubsverhalten
5
Brand loyalty
4
Celebrity endorsement
4
Celebrity-Werbung
4
Cognition
4
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer satisfaction
4
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Undetermined
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Article
11
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Conference paper
Article in journal
1,273
Aufsatz in Zeitschrift
1,273
Aufsatz im Buch
54
Book section
54
Graue Literatur
13
Hochschulschrift
13
Non-commercial literature
13
Konferenzbeitrag
11
Thesis
10
Arbeitspapier
6
Working Paper
6
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4
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4
Fallstudie
4
Sammelwerk
4
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Agbokanzo, Koffi Selom
1
Aydın, Hatice
1
Cara, Corina
1
Fahlman, Scott E.
1
Fan, Jun
1
Fatima, Marsel
1
Fayol-Song, Lingfang
1
Forcheh, Ntonghanwah
1
Griessner, Barbara
1
Gómez-Suárez, Mónica
1
Maswabi, Tshepo
1
Moisescu, Ovidiu Ioan
1
Nadjat, Hamdani
1
Qiu, Hong-liang
1
Sagae, Alicia
1
Tanchoux, Philippe
1
Taolo, Resego
1
Tocila, Tudor
1
Veloso, Mónica
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Published in...
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Conference proceedings trends in business communication 2016
1
Ethics, social responsibility and sustainability in marketing
1
Intelligent systems in accounting finance and management : international journal
1
Public personnel management
1
Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
The globalisation of Chinese business : implications for multinational investors
1
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ECONIS (ZBW)
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1
The relationship between tourism destination image and loyalty : a multidimensional approach
Moisescu, Ovidiu Ioan
- In:
Remodelling Businesses for Sustainable Development : …
,
(pp. 189-201)
.
2023
Persistent link: https://www.econbiz.de/10013536313
Saved in:
2
Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel
;
Nadjat, Hamdani
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 103-109)
.
2023
Persistent link: https://www.econbiz.de/10013541898
Saved in:
3
From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
4
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
5
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
6
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo
;
Forcheh, Ntonghanwah
;
Taolo, Resego
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 47-62)
.
2018
Persistent link: https://www.econbiz.de/10013276401
Saved in:
7
The impact of web design on brand perception an example : the multi-utility brand IKB
Griessner, Barbara
- In:
Conference proceedings trends in business communication 2016
,
(pp. 125-132)
.
2017
Persistent link: https://www.econbiz.de/10011620164
Saved in:
8
Endorsements' effects of one branded service on attitude, purchase intention and intention of recommendation towards the service category
Cara, Corina
;
Tocila, Tudor
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
1
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011478433
Saved in:
9
Image retrieval with textual label similarity features
Sagae, Alicia
;
Fahlman, Scott E.
- In:
Intelligent systems in accounting finance and …
22
(
2015
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011402878
Saved in:
10
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
11
Examining the effects of tourist resort image on place attachment : a case of Zhejiang, China
Fan, Jun
;
Qiu, Hong-liang
- In:
Public personnel management
43
(
2014
)
3
,
pp. 340-354
Persistent link: https://www.econbiz.de/10010402673
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