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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
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Customer engagement : contemporary issues and challenges
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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SpringerLink / Bücher
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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The service industries journal
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Australasian marketing journal
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Global business review
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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The benefit of uniform price for branded variants
Chen, Yuxin
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
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Expected firm altruism, quality provision, and brand extensions
Rotemberg, Julio
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 325-341
Persistent link: https://www.econbiz.de/10009736687
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