//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Tam, Leona"
~person:"Al-Hawary, Sulieman Ibraheem Shelash"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenbindung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
5
Brand loyalty
5
Markentreue
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Jordan
3
Jordanien
3
Markenführung
3
Brand
2
Brand image
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
2
Markenartikel
2
Markenimage
2
Service quality
2
brand
2
loyalty
2
satisfaction
2
service quality
2
Affect transfer
1
Automotive industry
1
Confidence
1
Consideration set
1
Internet marketing
1
Kfz-Industrie
1
Mobile communications
1
Mobilkommunikation
1
Online-Marketing
1
Social Web
1
Social web
1
Sub-branding
1
Theorie
1
Theory
1
Vertrauen
1
automotive owners
1
brand loyalty
1
customers engagement
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Tam, Leona
Al-Hawary, Sulieman Ibraheem Shelash
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
Hildebrandt, Lutz
3
Huang, Rui
3
Huang, Shyh-Ming
3
Hwang, Jinsoo
3
more ...
less ...
Published in...
All
Handbook of brand relationships
1
International journal of business excellence
1
International journal of business innovation and research
1
International journal of business innovation and research : IJBIR
1
Marketing letters : a journal of research in marketing
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of social media marketing on building brand loyalty through customer engagement in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
;
Al-Fassed, Khaled …
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 365-387
Persistent link: https://www.econbiz.de/10013343627
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
4
The role of perceiveed quality and satisfaction in explaining customer brand loyalty : mobile phone service in Jordan
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10010212405
Saved in:
5
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->