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~person:"Tam, Leona"
~person:"Foxall, Gordon R."
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Brand loyalty
8
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8
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5
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Tam, Leona
Foxall, Gordon R.
Huang, Rui
Dawes, John
11
Han, Heesup
8
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
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4
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Handbook of brand relationships
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1
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ECONIS (ZBW)
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1
What consumers maximize : brand choice as a function of utilitarian and informational reinforcement
Oliveira-Castro, Jorge M.
;
Cavalcanti, Paulo R.
; …
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 360-371
Persistent link: https://www.econbiz.de/10011586829
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
4
A study of preferences in a simulated online shopping experiment
Fagerstrøm, Asle
;
Arntzen, Erik
;
Foxall, Gordon R.
- In:
The service industries journal
31
(
2011
)
15/16
,
pp. 2609-2621
Persistent link: https://www.econbiz.de/10009413562
Saved in:
5
Consumer brand choice : money allocation as a function of brand reinforcing attributes
Oliveira-Castro, Jorge M.
;
Foxall, Gordon R.
;
Wells, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 161-175
Persistent link: https://www.econbiz.de/10003991309
Saved in:
6
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
7
Essays on the price and non-price competition in the food market
Huang, Rui
-
2008
Persistent link: https://www.econbiz.de/10011574176
Saved in:
8
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
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