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~person:"Tam, Leona"
~person:"King, Ceridwyn"
~subject:"Markenführung"
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Markenführung
Brand loyalty
6
Markentreue
6
Beziehungsmarketing
5
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Relationship marketing
5
Brand management
4
Brand
3
Markenartikel
3
Customer integration
2
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenintegration
2
Kundenzufriedenheit
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brand loyalty
2
customer engagement
2
Affect transfer
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Airline
1
Brand commitment
1
Confidence
1
Consideration set
1
Consumer/brand relationships
1
Customer value
1
Dienstleistungsqualität
1
Fluggesellschaft
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Gastgewerbe
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Hospitality industry
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Instandhaltung
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Kundenwert
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Lieferantenmanagement
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Maintenance policy
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Relationship fidelity
1
Relationship maintenance
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Service quality
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Sub-branding
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Supplier relationship management
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Tam, Leona
King, Ceridwyn
Han, Heesup
7
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Dawes, John
4
Fatma, Mobin
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Fetscherin, Marc
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Huang, Chao-Chin
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Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Rahman, Zillur
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Rather, Raouf Ahmad
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Rubio Benito, Natalia
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Aitken, Murray L.
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Augusto, Mário Gomes
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Fang, Shih Chieh
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Fang, Shyh-Rong
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Guzman, Francisco
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Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Huber, Frank
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Islam, Jamid Ul
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Khamitov, Mansur
3
Loureiro, Sandra Maria Correia
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Mathews, Jose
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Pedeliento, Giuseppe
3
Perloff, Jeffrey M.
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Ramakrishnan, Ruchika
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Rather, Raouf
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Rita, Paulo
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Silberhorn, Nadja
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So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Thomson, Matthew
3
Trinh, Giang
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Tsai, Shu-pei
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Wooldridge, Barbara Ross
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Brand fidelity : a relationship maintenance perspective
Grace, Debra
;
Ross, Mitchell
;
King, Ceridwyn
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
Saved in:
2
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
3
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley A.
; …
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
Saved in:
4
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
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