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~subject:"Brand relationships"
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Brand relationships
Brand loyalty
831
Markentreue
831
Consumer behaviour
593
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593
Brand management
560
Markenführung
560
Beziehungsmarketing
535
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brand loyalty
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brand trust
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Labrecque, Lauren I.
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Swani, Kunal
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Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
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ECONIS (ZBW)
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
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