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~subject:"Perceived quality"
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Perceived quality
Brand loyalty
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Consumer behaviour
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Brand management
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Beziehungsmarketing
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brand loyalty
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brand trust
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Akoglu, Halil Erdem
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Augusto, Mário Gomes
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Lisboa, João Veríssimo
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Liu, Martin
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Lu, Jinzhao
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of business research : JBR
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Journal of fashion marketing and management
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Marketing intelligence & planning
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The journal of product & brand management
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ECONIS (ZBW)
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1
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
3
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
4
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo
;
Augusto, Mário Gomes
;
Lisboa, …
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Saved in:
5
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
6
The moderating effect of individual level collectivist values on brand loyalty
Thompson, Frauke Mattison
;
Newman, Alexander
;
Liu, Martin
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2437-2446
Persistent link: https://www.econbiz.de/10010402781
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