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~subject:"Satisfaction"
~language:"eng"
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Search: subject_exact:"Markenbindung"
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Subject
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Satisfaction
Brand loyalty
754
Markentreue
754
Consumer behaviour
553
Konsumentenverhalten
553
Brand management
520
Markenführung
520
Beziehungsmarketing
501
Relationship marketing
501
Brand image
388
Markenimage
388
Markenartikel
381
Brand
380
Social Web
144
Social web
144
brand loyalty
142
Customer satisfaction
140
Kundenzufriedenheit
140
Internet marketing
113
Online-Marketing
113
Confidence
84
Vertrauen
84
Emotion
58
Kundenbindung
51
Customer retention
49
Customer integration
41
Kundenintegration
41
Personality psychology
35
Persönlichkeitspsychologie
35
USA
33
United States
31
Dienstleistungsqualität
29
Service quality
29
brand trust
29
Hotel industry
28
Hotellerie
28
Viral marketing
28
Virales Marketing
28
Advertising effects
26
Werbewirkung
26
Brand trust
25
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7
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7
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English
Author
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Han, Heesup
2
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Chung, Mi Ryoung
1
Giovanis, Apostolos N.
1
Huang, Travis K.
1
Kim, Jinkyung Jenny
1
Kim, Yong Jin
1
Koo, Bonhak
1
Lee, Dongwon
1
Lin, Kuan-Yu
1
Low, Zoann
1
Moon, Junghoon
1
Say Keat Ooi
1
Wang, Yi-Ting
1
Welty Peachey, Jon
1
Yeap, Jasmine A. L.
1
Yi, Mun Y.
1
Yu, Jongsik
1
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Published in...
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Journal of retailing and consumer services
2
European business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of hospitality management
1
Sport, Business and Management : an international journal ; SBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
7
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1
Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi
;
Yeap, Jasmine A. L.
;
Low, Zoann
- In:
European business review
34
(
2022
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
Saved in:
2
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
3
The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung
;
Welty Peachey, Jon
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
Saved in:
4
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
5
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
Saved in:
6
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
7
Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Lee, Dongwon
;
Moon, Junghoon
;
Kim, Yong Jin
;
Yi, Mun Y.
- In:
Information & management : the internat. journal of …
52
(
2015
)
3
,
pp. 295-304
Persistent link: https://www.econbiz.de/10010515272
Saved in:
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