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person:"Ahn, Kwang-ho"
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Building brand loyalty through managing brand community commitment
Hur, Won-moo
;
Ahn, Kwang-ho
;
Kim, Minsung
- In:
Management decision : MD
49
(
2011
)
7
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009355105
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