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~subject:"New product development"
~person:"Messinger, Paul R."
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New product development
Brand extension
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Messinger, Paul R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Dimensions of brand-extension fit
Deng, Qian
;
Messinger, Paul R.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 764-787
Persistent link: https://www.econbiz.de/10013399607
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