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isPartOf:"International journal of business and globalisation : IJBG"
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International journal of business and globalisation : IJBG
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
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Psychology & marketing
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European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of retailing and consumer services
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SpringerLink / Bücher
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The IUP journal of brand management : IJBRM
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Marketing letters : a journal of research in marketing
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Research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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International journal of sport management and marketing : IJSMM
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Reihe: Marketing : MAR
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The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovatives Markenmanagement
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International journal of hospitality management
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International journal of sports marketing & sponsorship
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
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2
Managing brand personality when brand undergoes sequential extension
Pandey, Anuja
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10009354631
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