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person:"Wiedmann, Klaus-Peter"
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Brand extension
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Wiedmann, Klaus-Peter
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
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Keller, Kevin Lane
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Huber, Frank
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Phau, Ian
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Pina, José M.
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Dens, Nathalie
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Dwivedi, Abhishek
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Hem, Leif E.
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Merrilees, Bill
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Meyer, Frederik
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Milberg, Sandra J.
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Moorthy, Sridhar
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Pelsmacker, Patrick de
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Sichtmann, Christina
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Walsh, Patrick
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Burmann, Christoph
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Hennig-Thurau, Thorsten
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Iversen, Nina M.
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John, Deborah Roedder
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Monga, Alokparna Basu
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Park, C. Whan
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Ringle, Christian M.
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Aaker, David A.
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Backhaus, Christof
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Baumgarth, Carsten
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Baumüller, Nicole
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Bei, Lien-ti
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Caravella, Mary
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Carrillat, François A.
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Cobbs, Joe
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Dall'Olmo Riley, Francesca
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Dawar, Niraj
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Dawes, John
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Dhar, Ravi
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Dietert, Anna-Christina
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
The vigor of a disregarded ally in sponsorship : brand image transfer effects arising from a cosponsor
Gross, Philip
;
Wiedmann, Klaus-Peter
- In:
Psychology & marketing
32
(
2015
)
11
,
pp. 1079-1097
Persistent link: https://www.econbiz.de/10011389115
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
3
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
4
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
5
Kooperationskompetenz im Corporate Branding : Entwicklung und empirische Überprüfung eines Konzeptes zur Bewertung von Markenkooperationspartnern am Beispiel der Sportartikelindust...
Wiedmann, Klaus-Peter
;
Gaßmann, Barbara
;
Hennigs, Nadine
; …
-
2007
Persistent link: https://www.econbiz.de/10003534743
Saved in:
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