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subject:"Deutschland"
~person:"Meyer, Frederik"
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Deutschland
Brand extension
5
Markentransfer
5
Brand management
3
Markenführung
3
Germany
2
Imagetransfer
2
Automotive industry
1
Beziehungsmarketing
1
Brand image
1
Causality analysis
1
Consumer goods industry
1
Consumer goods marketing
1
Empirical method
1
Empirische Methode
1
Hong Kong
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Hongkong
1
International market entry
1
Internationaler Markteintritt
1
Kausalanalyse
1
Kfz-Industrie
1
Konsumgüterindustrie
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Konsumgütermarketing
1
Konsumgütermarkt
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Lebensstil
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Markenimage
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Markenpolitik
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Neues Produkt
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1
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Western
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Book / Working Paper
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German
2
Author
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Meyer, Frederik
Huber, Frank
4
Völckner, Franziska
3
Baumüller, Nicole
2
Dietert, Anna-Christina
2
Falkenreck, Christine
2
Hennigs, Nadine
2
Sattler, Henrik
2
Vogel, Johannes
2
Wagner, Ralf
2
Wiedmann, Klaus-Peter
2
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Benkenstein, Martin
1
Brunner, Martin F.
1
Burmann, Christoph
1
Daniels, Jens
1
Diegel, Marius
1
Dreisbach, Jan
1
Gaßmann, Barbara
1
Gedenk, Karen
1
Gierl, Heribert
1
Giudice, Elisabeth-M.
1
Hallmann, Kirstin
1
Hildebrandt, Lutz
1
Hünerberg, Reinhard
1
Hüttl-Maack, Verena
1
Jansen, Susanne
1
Jensen, Stefanie
1
Kriegs, Astrid
1
Luzius, Patrik
1
Lüth, Maren
1
Messner, Matthias
1
Nagel, Siegfried
1
Nuneva, Adriana M.
1
Platt, Norbert A.
1
Regier, Stefanie
1
Ringeisen, Petra
1
Roßmann, Patrick
1
Saldsieder, Kai Alexander
1
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Institution
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Center of Market Oriented Product and Production Management
1
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Reihe: Marketing : MAR
1
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ECONIS (ZBW)
2
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1
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
2
Gemeinsam sind wir stark : Wahrnehmung und Beurteilung von Vertical Co-Extensions ; eine empirische Studie unter Berücksichtigung von Corporate- und Company-Brands
Huber, Frank
;
Vollhardt, Kai
;
Meyer, Frederik
;
Schulz, …
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003498267
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