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subject:"Luxury goods"
~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
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Fashion branding and communication : core strategies of European luxury brands
Journal of business research : JBR
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Journal of fashion marketing and management
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Psychology & marketing
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Brand management in emerging markets : theories and practice
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Enhancing knowledge development in marketing ; Vol. 21
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Global marketing strategies for the promotion of luxury goods
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Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10012498302
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