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subject:"Markenarchitektur"
~person:"Aaker, David A."
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Markenarchitektur
Brand extension
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Brand management
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Markenführung
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Markentransfer
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Marketing management
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Marketingmanagement
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Brand architecture
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Aaker, David A.
Keller, Kevin Lane
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Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
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The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
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2
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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