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~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Papadopoulos, Nicolas G."
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The Routledge companion to contemporary brand management
Africa journal of management
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The journal of product & brand management
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Promoting and managing international investment : towards an integrated policy approach
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From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
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