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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Afrika"
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The Routledge companion to contemporary brand management
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Industrial marketing management : the international journal for industrial and high-tech firms
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Africa journal of management
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Journal of international consumer marketing
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Palgrave Studies of Marketing in Emerging Economies
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Africans investing in Africa : understanding business and trade, sector by sector
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New frontiers in hospitality and tourism management in Africa
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Guinness in Africa : contemporary branding at the base of the pyramid
Bonsu, Samuel K.
;
Godefroit-Winkel, Delphine
- In:
The Routledge companion to contemporary brand management
,
(pp. 391-403)
.
2016
Persistent link: https://www.econbiz.de/10011515444
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