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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Business-to-business marketing"
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The Routledge companion to contemporary brand management
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Journal of business research : JBR
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SpringerLink / Bücher
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Innovatives Markenmanagement
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Journal of business-to-business marketing
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The journal of product & brand management
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Gabler Edition Wissenschaft
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Aufbruch : Ingredient Branding schafft Werte
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Corporate reputation review : an international journal
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovative Markenführung und -implementierung
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Reihe: Marketing : MAR
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Research
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of brand management : an international journal
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The marketing review
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Brand management ; Vol. 4
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Brand management in emerging markets : theories and practice
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Business-to-business brand management : theory, research and executive case study exercises
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Business-to-business marketing management : strategies, cases and solutions
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Central European business review : CEBR
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DUV / Wirtschaftswissenschaft
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Looking at the future of B2B branding
Graham, Johnny
;
Mudambi, Susan M.
- In:
The Routledge companion to contemporary brand management
,
(pp. 271-279)
.
2016
Persistent link: https://www.econbiz.de/10011515401
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