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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Brand management
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The Routledge companion to contemporary brand management
Dienstleistungsmarken : Forum Dienstleistungsmanagement
14
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of services marketing
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Aufbruch : Ingredient Branding schafft Werte
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
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Business-to-business brand management : theory, research and executive case study exercises
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CIM professional
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Conference proceedings trends in business communication 2016
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Corporate brand and corporate reputation
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Der Markt : international journal of marketing
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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EBSCOhost eBook Collection
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Handbook / University of Economics in Katowice
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Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Service branding : enabling, making and delivering promises
Brodie, Roderick J.
- In:
The Routledge companion to contemporary brand management
,
(pp. 509-523)
.
2016
Persistent link: https://www.econbiz.de/10011515472
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2
Branding financial services
Devlin, James
- In:
The Routledge companion to contemporary brand management
,
(pp. 524-535)
.
2016
Persistent link: https://www.econbiz.de/10011515473
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