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~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Low income"
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Branding in the base of the pyramid : bases for country and organizations in Ghana
Coffie, Stanley
;
Darmoe, Joseph
- In:
The Routledge companion to contemporary brand management
,
(pp. 378-390)
.
2016
Persistent link: https://www.econbiz.de/10011515423
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Guinness in Africa : contemporary branding at the base of the pyramid
Bonsu, Samuel K.
;
Godefroit-Winkel, Delphine
- In:
The Routledge companion to contemporary brand management
,
(pp. 391-403)
.
2016
Persistent link: https://www.econbiz.de/10011515444
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