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~person:"Brexendorf, Tim Oliver"
~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
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Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
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(pp. 72-82)
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2013
Persistent link: https://www.econbiz.de/10009782071
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