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~type:"article"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Balmer, John M. T."
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Balmer, John M. T.
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
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European journal of marketing : EJM
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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International studies of management and organization
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Management decision : MD
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
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