//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
9
Markenführung
9
Brand
4
Markenartikel
4
Markenrecht
3
Trademark law
3
Führungsstil
2
Leadership style
2
Luxury goods
2
Luxusgüter
2
Markenpolitik
2
Berlin
1
Betriebliche Wertschöpfung
1
Deutschland
1
Erfolgsfaktor
1
Germany
1
Location factor
1
Location policy
1
Markenimage
1
Markenschutz
1
Markenwert
1
Place marketing
1
Science
1
Standortfaktor
1
Standortmarketing
1
Standortpolitik
1
Strategic management
1
Strategie
1
Strategisches Management
1
Strategy
1
Success factor
1
Theorie
1
Theory
1
USA
1
United States
1
Value creation
1
Wissenschaft
1
Wissenschaftsplanung
1
Wissenschaftspolitik
1
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
5
Type of publication (narrower categories)
All
Multi-volume publication
Article in journal
10,273
Aufsatz in Zeitschrift
10,273
Aufsatz im Buch
2,381
Book section
2,381
Hochschulschrift
752
Thesis
518
Graue Literatur
501
Non-commercial literature
501
Case study
454
Fallstudie
454
Collection of articles of several authors
412
Sammelwerk
412
Aufsatzsammlung
312
Working Paper
310
Arbeitspapier
307
Dissertation u.a. Prüfungsschriften
132
Conference paper
123
Konferenzbeitrag
123
Reprint
106
Ratgeber
100
Konferenzschrift
96
Guidebook
94
Lehrbuch
89
Textbook
75
Conference proceedings
55
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
11
Glossary included
11
Mehrbändiges Werk
10
Bibliografie
9
more ...
less ...
Language
All
English
8
German
2
Author
All
Petty, Ross D.
3
Buil, Isabel
2
De Chernatony, Leslie
2
Merrilees, Bill
2
Bruhn, Manfred
1
Dall'Olmo Riley, Francesca
1
Elliott, Richard
1
Guest, Duncan
1
Jevons, Colin
1
Miller, Adan
1
Poetis, Pantelis Christian
1
Wallace, Elaine
1
more ...
less ...
Institution
All
Berlin Partner GmbH
1
Partner für Berlin, Gesellschaft für Hauptstadt-Marketing
1
Published in...
All
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Critical perspectives on business and management
1
SAGE library in marketing
1
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
2
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
3
Encyclopaedia of strategic brand management : value creation, sustainability and performance
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009680074
Saved in:
4
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
5
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
6
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
7
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
8
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
9
Berlin Wissenschaft 2015 : eine Marke und ihre Vermarktung
Poetis, Pantelis Christian
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002815260
Saved in:
10
Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001748065
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->