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~person:"Davies, Gary"
~person:"Mingione, Michela"
~subject:"Customer integration"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
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