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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~person:"Biswas, Abhijit"
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International journal of advertising : the quarterly review of marketing communications
Journal of promotion management : JPM
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Is a website known by the banner ads it hosts? : assessing forward and reciprocal spillover effects of banner ads and host websites
Thota, Sweta Chaturvedi
;
Song, Ji Hee
;
Biswas, Abhijit
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 877-905
Persistent link: https://www.econbiz.de/10009674957
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