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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Consumer behaviour"
~person:"Avramova, Yana R."
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Consumer behaviour
Advertising effects
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Brand image
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brand familiarity
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Avramova, Yana R.
Dens, Nathalie
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Pelsmacker, Patrick de
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Bernritter, Stefan F.
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International journal of advertising : the quarterly review of marketing communications
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Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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