//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Markenführung"
~person:"Münch, Andrea"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Advertising effects
1
Brand image
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenimage
1
Werbewirkung
1
brand image
1
celebrity endorsement
1
longer-term effects
1
meaning transfer
1
propositional learning
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Münch, Andrea
Dens, Nathalie
4
Pelsmacker, Patrick de
4
Avramova, Yana R.
2
Knoll, Johannes
2
Ko, Eunju
2
Smit, Edith G.
2
Bernritter, Stefan F.
1
Bhandari, Manu
1
Bidmon, Sonja
1
Buijzen, Moniek
1
Chang, Hua
1
Choi, Yung Kyun
1
Do, Hyunji
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hsieh, Jun-Yi
1
Kim, Kacy K.
1
Kwak, Hyokjin
1
Lammers, Nienke
1
Levy, Shalom
1
Lin, Ying-Ching
1
Loermans, Annemijn C.
1
Matthes, Jörg
1
Mattila, Pekka
1
Ostermann, Migena
1
Park, Jisoo
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Reijmersdal, Eva A. van
1
Rodgers, Shelly
1
Rozendaal, Esther
1
Russell, Cristel Antonia
1
Schallhorn, Christiana
1
Schramm, Holger
1
Sparks, Johnny V.
1
Till, Brian
1
Verhellen, Yann
1
Verlegh, Peeter
1
Wang, Kai-Yu
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->