//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Social web"
~subject:"Sportmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social web
Sportmarketing
Brand image
47
Markenimage
47
Consumer behaviour
32
Konsumentenverhalten
32
Advertising effects
30
Werbewirkung
30
Brand management
20
Markenführung
20
Advertising
16
Werbung
16
Brand
15
Markenartikel
15
Sponsoring
8
Sponsorship
8
Product Placement
7
Product placement
7
Internet marketing
6
Online-Marketing
6
Celebrity endorsement
4
Celebrity-Werbung
4
Children
4
Kinder
4
Psychology of advertising
4
Social Web
4
Sports marketing
4
Werbepsychologie
4
brand attitude
4
Beziehungsmarketing
3
Cognition
3
Computerspiel
3
Jugendliche
3
Kognition
3
Personality psychology
3
Persönlichkeitspsychologie
3
Relationship marketing
3
Sport event
3
Sportveranstaltung
3
Video game
3
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Conference paper
1
Konferenzbeitrag
1
Language
All
English
8
Author
All
Bernritter, Stefan F.
1
Bhandari, Manu
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Cobbs, Joe
1
Do, Hyunji
1
Grohs, Reinhard
1
Groza, Mark D.
1
Hove, Thomas
1
Kim, Eunice
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Ko, Eunju
1
Lee, Mira
1
Liu, Honglei
1
Loermans, Annemijn C.
1
Peng, Siqing
1
Quilliam, Elizabeth T.
1
Rodgers, Shelly
1
Schaefers, Tobias
1
Smit, Edith G.
1
Sung, Yongjun
1
Vanden Bergh, Bruce G.
1
Verlegh, Peeter
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
68
The journal of brand management : an international journal
41
The journal of product & brand management
41
Journal of retailing and consumer services
33
International journal of internet marketing and advertising : IJIMA
29
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
International journal of sport management and marketing : IJSMM
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of sport management : the official journal of the North American Society of Sport Management
19
International journal of sports marketing & sponsorship
17
European Sport management quarterly : ESMQ
16
Sport management review
16
Journal of marketing communications
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Cogent business & management
12
Tourism management : research, policies, practice
12
Asia Pacific journal of marketing and logistics
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Marketing intelligence & planning
11
Tourism management perspectives : TMP
10
Journal of internet commerce
9
Journal of marketing management : MM
9
Journal of promotion management : JPM
9
Journal of strategic marketing
9
Psychology & marketing
9
Journal of fashion marketing and management
8
Journal of marketing
8
Technological forecasting & social change : an international journal
8
Business horizons
7
European journal of marketing : EJM
7
International journal of technology marketing : IJTMkt
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
Global business review
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu
;
Rodgers, Shelly
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
Saved in:
3
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
4
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
5
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
6
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
7
Managing a sponsored brand : the importance of sponsorship portfolio congruence
Groza, Mark D.
;
Cobbs, Joe
;
Schaefers, Tobias
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009510694
Saved in:
8
The multidimensional nature and brand impact of user-generated ad parodies in social media
Vanden Bergh, Bruce G.
;
Lee, Mira
;
Quilliam, Elizabeth T.
; …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 103-131
Persistent link: https://www.econbiz.de/10008936316
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->