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~person:"Pârgaru, Ion"
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Search: subject_exact:"Markenidentität"
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Brand image
8
Markenimage
8
Tourism destination
7
Tourism marketing
7
Tourismusmarketing
7
Tourismusregion
7
Destination management
6
Destinationsmanagement
6
Romania
6
Rumänien
6
Walachei
3
Wallachia
3
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2
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2
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1
Bucharest
1
Bukarest
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City marketing
1
Consumer behaviour
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Cultural heritage
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Dobrudscha
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Dobruja
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Gesundheitstourismus
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Health tourism
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Konsumentenverhalten
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Kulturgüter
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Markenführung
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Marketing management
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Marketingmanagement
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Perception
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Siebenbürgen
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Stadtmarketing
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Städtetourismus
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Transylvania
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Urban tourism
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Wahrnehmung
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sensory brand of the destination
1
sensory dimensions
1
sensory marketing strategies
1
sensory signatures
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English
8
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Pârgaru, Ion
Burmann, Christoph
83
Huber, Frank
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Bauer, Hans H.
23
Gierl, Heribert
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Guzman, Francisco
22
Han, Heesup
22
Schade, Michael
22
Usman, Osly
21
Foroudi, Pantea
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
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Theoretical and applied economics : GAER review
8
Source
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ECONIS (ZBW)
8
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1
Sensory marketing strategies : case study : Oltenia
Stăncioiu, Aurelia-Felicia
;
Diţoiu, Mihail-Cristian
; …
- In:
Theoretical and applied economics : GAER review
21
(
2014
)
7
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011557949
Saved in:
2
Oltenia's identity : a systemic approach of a tourism destination's universe
Stǎncioiu, Aurelia-Felicia
;
Teodorescu, Nicolae
; …
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
7
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009780558
Saved in:
3
Transylvania - Romanian tourism micro-destination
Stăncioiu, Aurelia-Felicia
;
Băltescu, Codruţa
; …
- In:
Theoretical and applied economics : GAER review
18
(
2011
)
5
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009580315
Saved in:
4
Tourism heritage - an important dimension for assessing/shaping a city's image : study case: Bucharest
Stăncioiu, Aurelia-Felicia
;
Teodorescu, Nicolae
; …
- In:
Theoretical and applied economics : GAER review
18
(
2011
)
4
,
pp. 159-170
Persistent link: https://www.econbiz.de/10009580329
Saved in:
5
The image of the tourism destination - a supporting element in the development of the regional tourism brand study case: Muntenia
Stăncioiu, Aurelia-Felicia
;
Teodorescu, Nicolae
; …
- In:
Theoretical and applied economics : GAER review
18
(
2011
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10009580369
Saved in:
6
Dobrogea as Romanian tourism micro-destination
Stăncioiu, Aurelia-Felicia
;
Teodorescu, Nicolae
; …
- In:
Theoretical and applied economics : GAER review
18
(
2011
)
7
,
pp. 133-142
Persistent link: https://www.econbiz.de/10009672689
Saved in:
7
Moldavia and Maramureş : micro-destinations for relaunching the Romanian tourism
Stăncioiu, Aurelia-Felicia
;
Pârgaru, Ion
;
Teodorescu, …
- In:
Theoretical and applied economics : GAER review
18
(
2011
)
10
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009673403
Saved in:
8
Oltenia : micro-destination of cultural and medical spa tourism
Stǎncioiu, Aurelia-Felicia
;
Pârgaru, Ion
;
Vlădoi, …
- In:
Theoretical and applied economics : GAER review
18
(
2011
)
12
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009675363
Saved in:
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