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~person:"Sung, Yongjun"
~source:"econis"
~subject:"Herkunftsbezeichnung"
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Search: subject_exact:"Markenidentität"
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Herkunftsbezeichnung
Brand image
12
Markenimage
12
Consumer behaviour
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Konsumentenverhalten
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Brand management
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Markenführung
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Brand
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Confidence
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Sung, Yongjun
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
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Balabanis, George
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Chen, Chun-Chu
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Grudecka, Anna
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Phau, Ian
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Stylidis, Dimitrios
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Cai, Liping A.
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Wang, Cheng Lu
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Alvarez, Maria D.
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Bruno, Pascal
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Bruwer, Johan
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Campo, Sara
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Cheah, Isaac
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Coletti, Paolo
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De Nisco, Alessandro
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Guzman, Francisco
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Hahm, Jeeyeon
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Hamzaoui-Essoussi, Leila
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Heslop, Louise A.
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Jaffe, Eugene D.
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Klein, Kristina
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Lehto, Xinran Y.
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Li, Mimi
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Lopez, Carmen
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Melewar, T. C.
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Merunka, Dwight
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Samiee, Saeed
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Tasci, Asli DA
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Völckner, Franziska
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Witek-Hajduk, Marzanna Katarzyna
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Andéhn, Mikael
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Corporate reputation review : an international journal
1
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ECONIS (ZBW)
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Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
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