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isPartOf:"Gabler Research"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Communication"
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Communication
Markenimage
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Bentele, Günter
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Gabler Research
Journal of marketing research : JMR
Journal of business research : JBR
5
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
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Journal of the Academy of Marketing Science
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Marketing : ZFP ; journal of research and management
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Basler Schriften zum Marketing
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Corporate reputation review : an international journal
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Enlightening tourism : ET ; a pathmaking journal
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European management journal
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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International journal of electronic customer relationship management : IJECRM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal for international business and entrepreneurship development
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Journal of HRM - human resource management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of family business strategy
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of retailing
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Journal of retailing and consumer services
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection / Business and Economics
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The IUP journal of brand management : IJBRM
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Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2009
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003858812
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2
Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes : eine methodische Herangehensweise und Prüfung an einem Fallbeispiel
Pfefferkorn, Eva Julia
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003872675
Saved in:
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