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isPartOf:"Gabler Research"
~source:"econis"
~subject:"Consumer behaviour"
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Consumer behaviour
Markenimage
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Gabler Research
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
74
Journal of international consumer marketing
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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Journal of strategic marketing
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Journal of marketing
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Cogent business & management
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International journal of consumer studies
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Journal of promotion management : innovations in planning and applied research
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Journal of Islamic marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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International journal of advertising : the review of marketing communications
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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The IUP journal of brand management : IJBRM
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
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Qualitative market research : an international journal
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Journal of business ethics : JOBE
30
European journal of marketing
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ECONIS (ZBW)
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Determinanten der Markenpersönlichkeit : relevante Einflussgrößen und mögliche Transfereffekte
Kilian, Karsten
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008860290
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2
Änderungen von Markennamen : eine theoretische und empirische Analyse ausgewählter Erscheinungsformen aus Konsumentensicht
Ringeisen, Petra
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009236163
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3
Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008662769
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