//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand loyalty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
9
Marketingmanagement
9
Customer integration
8
Internet marketing
8
Kundenintegration
8
Online-Marketing
8
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
4
Brand extension
4
Markentransfer
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Befragung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Interview
3
Markentreue
3
Mobile phone
3
Mobiltelefon
3
Political party
3
Politische Partei
3
United Kingdom
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Johnson, Lester W.
1
Kwok, Simon
1
Leckie, Civilai
1
Nyadzayo, Munyaradzi
1
Pedersen, Per Egil
1
Solem, Birgit Andrine Apenes
1
Uncles, Mark D.
1
Wang, Chao
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
The journal of product & brand management
26
The journal of brand management : an international journal
23
Journal of retailing and consumer services
19
Journal of business research : JBR
17
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
Marketing intelligence & planning
8
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Cogent business & management
4
Global business review
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
International marketing review
3
Italian journal of marketing : ITJM
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of services marketing
3
African journal of business and economic research : AJBER
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
2
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
3
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->