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person:"Fischer, Alexander"
~person:"Veloutsou, Cleopatra"
~isPartOf:"International marketing review"
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Fischer, Alexander
Veloutsou, Cleopatra
Magnusson, Peter
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International marketing review
Journal of business research : JBR
5
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
The journal of product & brand management
2
Athens journal of business & economics : AJBE
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Gabler research / Forschungsgruppe Konsum und Verhalten
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative Markenführung und -implementierung
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International business review : the official journal of the European International Business Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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Marketing theory
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Consumer-based brand equity measurement : lessons learned from an international study
Christodoulides, George
;
Cadogan, John W.
;
Veloutsou, …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 307-328
Persistent link: https://www.econbiz.de/10011342734
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