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person:"Fischer, Alexander"
~subject:"Konsumentenverhalten"
~subject:"Relationship Development"
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Konsumentenverhalten
Relationship Development
Brand image
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Markenimage
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Fischer, Alexander
Phau, Ian
28
Diamantopoulos, Adamantios
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Loureiro, Sandra Maria Correia
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Han, Heesup
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Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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The origins of brand love : a typology of starting points
Bruns, Daniel
;
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
2
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011780881
Saved in:
2
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
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