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~person:"Tsai, Shu-pei"
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Brand loyalty
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Tsai, Shu-pei
Dawes, John
11
Han, Heesup
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Huber, Frank
5
Kim, Jinkyung Jenny
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Ozuem, Wilson
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Silberhorn, Nadja
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So, Kevin Kam Fung
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Sohail, M. Sadiq
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Berndt, Ernst R.
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Rahman, Zillur
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Guzman, Francisco
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European journal of marketing : EJM
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European management journal
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International business review : the official journal of the European International Business Academy
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Meaning threats heighten consumer attachment : implications for global brand management
Tsai, Shu-pei
- In:
European management journal
32
(
2014
)
6
,
pp. 991-1000
Persistent link: https://www.econbiz.de/10010432111
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2
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
Saved in:
3
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
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