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~subject:"Automotive industry"
~person:"Vorhies, Douglas W."
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Vorhies, Douglas W.
Fraß, Alexander
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
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