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isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Markenloyalität"
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Brand loyalty
11
Markentreue
11
Consumer behaviour
10
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Brand management
7
Markenführung
7
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6
Markenartikel
6
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1
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Ha, Hong Youl
1
Huang, Yu-an
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Janda, Swinder
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John, Joby
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European journal of marketing : EJM
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
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Research
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The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
11
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1
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
3
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
4
Price promotions and brand loyalty : empirical evidence for the German ready-to-eat cereal market
Empen, Janine
;
Loy, Jens-Peter
;
Weiss, Christoph R.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 736-759
Persistent link: https://www.econbiz.de/10011298086
Saved in:
5
Does the duplication of viewing law apply to radio listening?
Lees, Garvin
;
Wright, Malcolm
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 674-685
Persistent link: https://www.econbiz.de/10009732999
Saved in:
6
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
7
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
8
Self-congruity, brand attitude, and brand loyalty : a study on luxury brands
Liu, Fang
;
Li, Jianyao
;
Mizerski, Dick
;
Soh, Huangting
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 922-937
Persistent link: https://www.econbiz.de/10009572876
Saved in:
9
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
10
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
Saved in:
11
Effects of trust beliefs on consumers' online intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 936-962
Persistent link: https://www.econbiz.de/10009231674
Saved in:
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