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person:"Avery, Jill"
~person:"Leckie, Civilai"
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Search: subject_exact:"Markenloyalität"
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Brand image
5
Brand loyalty
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Consumer behaviour
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Avery, Jill
Leckie, Civilai
Dawes, John
11
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8
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5
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Journal of retailing and consumer services
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Marketing intelligence & planning
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The journal of brand management : an international journal
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The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
2
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
3
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
5
The underdog effect : the marketing of disadvantage and determination through brand biography
Paharia, Neeru
;
Keinan, Anat
;
Avery, Jill
;
Schor, Juliet B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 775-790
Persistent link: https://www.econbiz.de/10008856982
Saved in:
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