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person:"Tsai, Shu-pei"
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Search: subject_exact:"Markenloyalität"
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Brand loyalty
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Tsai, Shu-pei
Dawes, John
11
Han, Heesup
8
Huber, Frank
5
Kim, Jinkyung Jenny
5
Ozuem, Wilson
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Silberhorn, Nadja
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So, Kevin Kam Fung
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Sohail, M. Sadiq
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Berndt, Ernst R.
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Burmann, Christoph
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Ederer, Florian
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Ekinci, Yuksel
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Fatma, Mobin
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Fetscherin, Marc
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Hollebeek, Linda D.
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Huang, Chao-Chin
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Hwang, Jinsoo
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Khan, Imran
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King, Ceridwyn
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Leckie, Civilai
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Loureiro, Sandra Maria Correia
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Rahman, Zillur
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Rather, Raouf Ahmad
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Rubio Benito, Natalia
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Thomson, Matthew
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Aitken, Murray L.
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Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Bruwer, Johan
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Fang, Shyh-Rong
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Fernandes, Teresa
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Foxall, Gordon R.
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Guzman, Francisco
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Hildebrandt, Lutz
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European journal of marketing : EJM
1
European management journal
1
International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Meaning threats heighten consumer attachment : implications for global brand management
Tsai, Shu-pei
- In:
European management journal
32
(
2014
)
6
,
pp. 991-1000
Persistent link: https://www.econbiz.de/10010432111
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2
Fostering international brand loyalty through committed and attached relationships
Tsai, Shu-pei
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 521-534
Persistent link: https://www.econbiz.de/10009380911
Saved in:
3
Strategic relationship management and service brand marketing
Tsai, Shu-pei
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1194-1213
Persistent link: https://www.econbiz.de/10009267032
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