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subject:"Markenimage"
~isPartOf:"Journal of marketing communications"
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Search: subject_exact:"Markenloyalität"
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Markenimage
Beziehungsmarketing
4
Brand loyalty
4
Brand management
4
Markenführung
4
Markentreue
4
Relationship marketing
4
brand loyalty
4
Brand
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Brand love
1
Confidence
1
Consumer engagement
1
Customer retention
1
Customer satisfaction
1
Emotion
1
Instagram pages
1
Kundenbindung
1
Kundenzufriedenheit
1
Social media marketing
1
Vertrauen
1
brand experience
1
brand identity
1
brand trust
1
consumer-brand identification
1
customer relationship quality
1
future brand value
1
net promoter scores
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new brand measures
1
no brand preference
1
positive word-of-mouth
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English
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Bayraktaroğlu, Gül
1
Block, Martin P.
1
Bıçakcıoğlu, Nilay
1
Coelho, Pedro Simões
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Schultz, Don E.
1
İpek, İlayda
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Journal of marketing communications
The journal of product & brand management
19
Journal of retailing and consumer services
18
The journal of brand management : an international journal
18
Journal of business research : JBR
12
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
International journal of consumer studies
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
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ECONIS (ZBW)
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
3
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
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