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subject:"Markenimage"
~subject:"Relationship marketing"
~person:"Solem, Birgit Andrine Apenes"
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Relationship marketing
Beziehungsmarketing
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Solem, Birgit Andrine Apenes
Dawes, John
8
Han, Heesup
8
Sohail, M. Sadiq
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Fatma, Mobin
4
Hollebeek, Linda D.
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing management : MM
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ECONIS (ZBW)
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
2
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
3
The role of customer brand engagement in social media : conceptualisation, measurement, antecedents and outcomes
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 223-254
Persistent link: https://www.econbiz.de/10011688467
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